And then, brokers arrived

In the 1980s, the first online brokers were introduced, which allowed individual investors to trade financial products directly on the internet. These early online brokers were relatively basic and offered limited functionality, but they paved the way for more sophisticated platforms that would be developed in the future.

In the 1990s, the internet became more widely available, and the online trading industry started to grow rapidly. Online brokers began to offer a wider range of financial products, including stocks and options, and started to compete with traditional brokerage firms.


Today, online trading is a multi-billion dollar industry that continues to grow and evolve. There are a wide range of online brokers to choose from, offering different platforms and features to suit the needs of different traders. One such feature, which is considered as a major stepping stone, first emerged at the beginning of the new millennium - Social trading.  The 2000s introduced the first social trading brokers, which allowed traders to copy the trades of more experienced traders. This made it easier for novice traders to enter the market and learn from experienced traders.

Social trading platforms vary a lot from one another, but they all often provide tools to help traders identify and copy the trades of the most successful traders on the platform. Cooma, for example, collects the most successful traders from a pool of thousands of traders she has access to, analyses their strategy and picks the top ones to display on the platform, and thus offers new traders opportunities to build a winning portfolio.  

Overall, the online trading industry has evolved significantly over the past few decades, with a wide range of options available to suit the needs and preferences of different traders.


This post is for informational purposes only and is not intended as investment advice. It is not a recommendation to buy or sell any specific security or financial instrument. The information contained in this post is based on personal opinions and should not be considered as financial advice, or as an endorsement or recommendation of any particular investment strategy. Investors should conduct their own research and seek the advice of a financial professional before making any investment decisions.